Gah sorry guys I’ve been a terrible blogger this past little bit. I’ve still been getting used to the new job and out reppin’ as much as I can. So in all that comes my next blog post to you! My survival tips for trade shows as an exhibitor/vendor. And man, have I learned some lessons.
1. Be sure to have one of those portable battery packs. I’ve done 2 trade shows now and for the first, I was the only present for my company. And the booth I was in had no outlet. So it meant limping the battery along all. day. Those battery packs hold like 4 charges, so you can even help a friend in need!
2. Be sure to have PLENTY of business cards. When you think you have enough, grab more. Better to come home with extra business cards than be standing in front of a potential contact, or worse, customer, and not have a business card to give them. It will go like this: smile, intro name, handshake, exchange business cards. 100 times over. These are great networking events, not only with people that come to the trade show, but also other vendors. Which leads me to my next tip.
3. Be sure to have somewhere that you can put all the business cards you collect. Whether its an envelope or a special holder, you will collect a lot and you will need all of them for immediate follow ups and who knows when in the future. I also have a few colleagues who use business card storage apps where they take a picture of the business card with their phones and it automatically logs it into their contacts.
4. Write notes. Jot a few notes about each person you speak with, especially if you need to follow up with them about something. The more detail you can come out of the trade show with, the better your next connection with these people will be. My boss even writes a few key words on the back of the business cards to help remind him of who they are. Great idea, I’m just an obsessive note taker so I had a notebook. Whatever suits your style!
5. Don’t forget to explore the city you are in! Especially if it’s one you have never been to before, take some time to enjoy life a little and visit some of the sights and sounds of where you are. My colleagues and I caught the tail end of a minor league baseball game. Those are some good memories I will take with me, more so even than all the people that filed in front of me during trade show ours. Take time to live a little.
It’s finally warming up! It was so nice to walk around not all bundled up at the trade show I was at last week. What have been your favorite trade shows/business trips? Are you enjoying the weather?
Until next time (and hopefully it’s not this long),